Who I am

I’m a seasoned triathlete, certified triathlon coach, and sports massage therapist, with a deep passion for movement, performance, and the human body. I have competed in countless running races and triathlons including several half-Ironman events bringing years of experience both locally and abroad.

After spending around 7 years in the U.S. working in web development, I have returned to Israel in 2006, where I discovered a growing love for endurance sports. Over time, I became a personal and group coach, and also found balance and strength through yoga.

Blending my background in technology and sports, I built this platform as a personal tool to manage my training groups more effectively. Today, it has grown into a complete solution for sports teams bringing everything together in one place: athlete management, training logs, communication, attendance, payments, competition schedules, and more.

My vision: “Helping coaches lead. Helping teams grow.”

Close-up of a man with a shaved head, light stubble, and wearing a black shirt, looking at the camera with a slight smile.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!